Walt Disney Co. on Sunday unveiled a plan for how it will use technology to enhance storytelling over the course of the next 100 years across its businesses of entertainment, theme parks, and consumer goods.Despite pushing the business in that direction the previous year, Chief Executive Bob Chapek took great care to avoid using what he dubbed the “M-word,” or metaverse, in a backstage interview with Reuters at the company’s biennial D23 Expo fan conference.
Disney’s goal for the metaverse, according to Chapek, is to create individualised entertainment experiences, including content from the company’s Marvel and Lucasfilm studios, using data collected from theme park visits and customer streaming habits.
In an interview on Sunday at the convention in Anaheim, California, he said that Disney “is certainly a lifestyle.” “The question is, how is our next-gen storytelling using what we know about a guest uniquely in this Disney lifestyle, then serving up unique experiences?” he asked.
Subsequent to Meta Platforms Inc. When Facebook’s CEO Mark Zuckerberg said his company would devote its future to creating a robust, three-dimensional, persistent environment where users’ digital avatars could work, socialise, and pursue their interests, entertainment and technology companies raced to establish a presence in the metaverse.Chapek, who supervised the parks sector until taking the helm in 2020, made the statement well before Meta did.