The Information reported on Tuesday, citing two people with knowledge of the company’s supply chain, that Apple Inc (AAPL.O) is reducing production of the iPhone 14 Plus just weeks after it began shipping units.According to the source, the Cupertino, California-based corporation instructed at least one Chinese manufacturer to immediately stop producing iPhone 14 Plus components.
According to estimates from data research firm Canalys, the worldwide smartphone market shrank 9% in the third quarter compared to the same period a year earlier. The move comes at a time when lacklustre demand is anticipated over the next six to nine months.Requests for comment from Apple did not immediately receive a response.
The iPhone 14 Plus is positioned as a less priced alternative to its more premium iPhone Pro models. It is a part of a new lineup that was introduced on September 7 and started shipping to customers on October 7.As the predicted jump in demand for the new iPhone models did not occur, Apple abandoned its intention to increase production of the devices last month.