Live shopping, a Facebook Livestream feature akin to QVC that allowed producers to promote and sell their products to their audience, will end on October 1. The business plans to shift its attention to Reels in its place. Facebook’s purchasing tool would no longer be accessible, but Instagram would still have it.
The business declared, “We are changing our attention to Reels on Facebook and Instagram, Meta’s short-form video offering, as customers’ watching behaviors, are transitioning to short-form video.”
The shopping feature allowed influencers to organize their own shopping session by streaming their products and making them available for purchase. It was first launched in Thailand in 2018 and went global by 2020.
In contrast to the rest of the globe, China saw considerable success with the film. Due to a lack of interest, TikTok said last month that it was limiting the use of its shopping tab function in the US and Europe.
Facebook is committed to enhancing Reels, a short-form video product that it only recently introduced. Facebook and Instagram have been making an effort to compete with TikTok-like short video material that has captured the attention of young people.