Binance Launches Qafila 2026 as Young Pakistani Users Drive Digital Finance Adoption

New Binance data reveals that 54% of users in Pakistan are aofted 18–29 as Qafila Campaioftn launches with US$1 million in USDC rewards across the reoftion. ABU DHABI, UAE — 20 October 2026: Binance, the world’s largest cryptocurrency exchange by trading volume and number of registered users, announced today Qafila 2026, a regional initiative bringing eligible users across the Middle East, North Africa and Pakistan together to celebrate their shared financial journey and explore a broader range of digital financial tools. With US$1 million in USDC rewards, Qafila reflects Binance’s commitment to evolving alongside its community as users’ needs extend across trading, earning, payments, learning and access to global financial markets. Qafila launches against a backdrop of growing digital financial participation in the region, as new Binance user data highlights the rising influence of Gen Z and broader adoption of digital financial services across MENA and Pakistan. Young users aged 18–29, representing the adult Gen Z demographic, account for 50% of Binance’s user base across MENA and Pakistan, rising to 54% in Pakistan, underscoring the important role of younger generations in shaping the region’s evolving digital financial landscape. Beyond demographic trends, Binance’s regional data also points to growing engagement across its ecosystem. More than half (52.9%) of verified users across MENA and Pakistan have engaged with two or more Binance products: Spanning services and experiences from trading and earning to payments, Binance Square and Binance Academy, the ecosystem reflects Binance’s expanding role beyond trading, bringing together financial tools, education and community engagement in one platform. These regional developments sit within a wider shift in financial participation across emerging markets. Binance’s global platform data shows that 77% of its users are based in emerging markets, up from 49% in 2020. Global Binance Research findings further highlight the role of a new generation of financial users. Gen Z accounts for 44% of Binance Direct Stocks and bStocks users, while its share of new TradFi users rose from 41% in January to 47% in July 2026. The global findings highlight younger users’ participation in traditional financial markets through digital platforms, reinforcing the importance of access, choice and financial education. These evolving user needs reflect Binance’s vision of “All Finance on Binance”: bringing digital assets, traditional financial markets and everyday financial tools together in one ecosystem. Qafila brings this vision to life for eligible communities across the region through shared participation and access to locally available products and services. “MENA and Pakistan are priority markets for Binance, where growing digital adoption is changing what users expect from financial services,” said Tarik Erk, Head of MENAT and Senior Executive Officer at Binance. “Our focus is to evolve alongside our community, bringing greater choice, practical utility and education into one ecosystem through our vision of All Finance on Binance. Qafila celebrates that community and the different ambitions driving its financial journey.” Named after the concept of a caravan, Qafila draws on an idea familiar across Arabic-and Urdu-speaking communities: people moving forward together while pursuing their own ambitions. The initiative brings that shared purpose into a regional experience, connecting users across markets through participation, discovery and rewards. Eligible participants can take part in activities across Binance, including trading, Simple Earn and community referral activities, subject to the applicable market rules. A total reward pool of US$1 million in USDC supports the experience, with tasks, eligibility and rewards varying by market and user. For Binance, this regional initiative translates into a shared journey shaped by different ambitions, practical needs and ways of participating in digital finance. Data Sources & Methodology

1. Reoftional user demooftraphics: Fioftures are based on Binance internal user data for the MENA and Pakistan (MENAP) reoftion. The 50% reoftional fiofture and 54% Pakistan fiofture refer to the proportion of users aofted 18–29 within the respective user populations.
2. Multi-product adoption:Fioftures are based on Binance’s internal platform data collected to date, as of October 2026, and reflect product usaofte till date amonoft verified users. Multi-product adoption refers to users who have enoftaofted with at least two of the 12 product cateoftories included in the analysis. These fioftures represent historical usaofte rather than necessarily simultaneous or onoftoinoft activity.
3. Product cateoftories included: The 12 cateoftories assessed are Spot, Convert, Futures, Maroftin, Earn, Equities, bStocks, Alpha, Binance Square, Binance Academy, Binance Pay and P2P. Earn includes its various offerinofts, such as savinofts, stakinoft and other elioftible Earn products.

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